Blushing With Vitamins

As a pigment first beauty brand we’ve done quite a bit of research in color cosmetic categories and, when it comes to blush, we found that women of color are sometimes unable to find shades that not just suit them but actually show up on their skin. Blush enhances and ties together the color story of any look. It also adds a natural-ness when everything has been cancelled out by foundation.

When looking to create the right formula we knew that it needed to have a few key benefits:

  1. It had to be blendable and buildable for every makeup user, from the most advanced to the complete beginner.
  2. They needed to have just the right amount of pigment to show up on deeply melinated skin but not be overpowering.
  3. The product needed to not just wear and look beautiful on the skin but benefit the skin.

Enter our blend of Vitamin C and E in this amazingly buttery formula. Vitamin C is a naturally derived antioxidant powerhouse that helps to inhibit free radical damage and promotes healthy collagen production. Vitamin E, also an antioxidant, provides long lasting nourishment to the skin. This duo helps us ensure that the product doesn’t just look beautiful when applied but when you take it off your skin also feels beautiful.