Press Features

TeenVogue.com

TeenVogue.com

Mented Cosmetics Creates Nude Lipstick for Women of Color

All great business ideas start from somewhere — and for Mented Cosmetics co-founders and CEOs, Kristen "KJ" Miller and Amanda Johnson, it was over a spontaneous conversation. As they say, the rest is history. “When we graduated from Harvard Business School we were pretty certain we wanted to pursue an entrepreneurial venture together, so it was really a question of when not if,” the ladies shared via e-mail. “One night, Amanda mentioned she had been looking for the perfect nude lipstick for three years...can you imagine?”asks KJ.

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Bustle

Bustle

From Lancome's extended shade range to KoVoca's focus on medium to deep skin tones, the beauty industry is seeing major improvement in the foundation department. When it comes to the perfect pout however, Mented Cosmetics is the standout brand designing incredible nude lipsticks for women of color.
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Yahoo Beauty

Yahoo Beauty

This Nude Lipstick Line Was Made for and by Women of Color

As much as many of us can appreciate a classic red lipstick, you can never go wrong with nude lipstick. However, the nude lipstick options for women of color are limited.

In recent years, many brands have made tremendous strides in expanding their range of nude lip colors, but there is still a long road ahead. With that very issue hitting home, two Harvard Business School graduates recognized a need for change and set out to do something about it.

After months of testing out lipstick shades on friends, family members, and beauty influencers, Kristen Jones Miller and Amanda E. Johnson birthed a new line of lipsticks under their co-owned brand called Mented Cosmetics (short for “pigmented”).

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Allure.com

Allure.com

Although beauty brands like Kat Von D and Lancôme are becoming more inclusive with their foundation ranges and nude lipsticks, there's still room for improvement. New companies are even popping up to help fill the gaps. A couple weeks ago, Stellar launched at Sephora to help provide foundations to those with medium skin tones. Mented Cosmetics, on the other hand, creates nude lipsticks for deeper skin tones.

Its founders KJ Miller and Amanda E. Johnson, who met at Harvard Business school, personally know how hard it can be to find the perfect nude lipstick. For years, they found themselves searching for ones at beauty counters but coming up short. "It felt as if the products weren't made for us in mind," they tell Allure. "We started Mented because we believe every woman should be able to find herself in the world of beauty. No one deserves to be an afterthought, and our products celebrate the beauty of all hues." That message reminds of our April 2017 issue.

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Jet Magazine

Jet Magazine

It’s about time. 

There is nothing worse than being disappointed by a nude lipstick color. It looks great in the tube, you try it on, and once it’s on your lips, you look washed out. Most of the nude lipsticks on the market at the moment do not match women of color. They’re either too pink or too dark to wear in the daytime. Also, the ones that do match tend to have a matte finish which requires extra preparation and upkeep throughout the day. The lack of options makes it impossible to find a comfortable no makeup look or a simple lip routine that doesn’t include a lip liner and two colors of lipsticks.

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Hello Giggles

Hello Giggles

For everyone whose skin has never blended in with a band aid, finding a true nude lip color is a labor of love. The standard peachy hue associated with “nude” heels, nail polishes, and lipsticks isn’t quite melanin-friendly. Newbie brand Mented Cosmetics is here to change all that.
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Cosmopolitan.com

Cosmopolitan.com

Mented Cosmetics' founders KJ Miller and Amanda E. Johnson are familiar with how hard it is for women with deep skin tones to find suitable nude shades. So, they dreamed up Mented (an abbreviation of pigmented), a line of six nude lipstick shades that cater to dark complexions. "What sets Mented apart is our focus on creating everyday looks," Miller said in a press release. "Many of the new lines targeting women of color are offering more of the bold, in your face colors that look great on us, but don’t necessarily work day in and day out. At Mented, we want women of every hue to be able to achieve the clean, natural look which celebrates and does not conceal our true beauty.”

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InStyle.com

InStyle.com

"Brands like Mented Cosmetics are finally stepping up to the plate to create products with all skin tones in mind. The founders KJ Miller and Amanda E. Johnson spent years trying to find a nude lipstick that complemented their skin. With no luck, they started their own makeup company, and they have already perfected six lipstick shades for women of color."

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Black Enterprise

Black Enterprise

This Is Harvard’s Next Black Beauty Startup

By: Maryann Reid

When I first received my box of Mented nude lip colors, I wasn’t sure what to expect. Would it be like all the promises I’ve heard from other brands—that “this would be perfect” for my brown skin? At first glance, all the colors looked the same, that is until I tried one on. Not only did it conform to my pigmentation, but it looked completely natural. For the past few weeks, it has become my go-to, when I don’t feel like grabbing anything more, but still need a little something—like for quick runs to a casual takeout spot. 

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Blavity

Blavity

Calling all my melanin infused sisters to center stage, the spotlight is on you! Now let’s keep it all way real ladies, we have all been at the makeup counter being persuaded by the pushy sales rep more focused on the coin rather than your actual issue. You have been trying for so long to find the perfect versatile nude, yet come up short every time… or that same pushy sales rep has somehow managed to convince you that you need a lip scrub, primer, liner and lipgloss to go along with a nude lipstick in order to achieve a color only sort of like the one you had in mind. Well look no further, Harvard Business School Graduates, Kristen (KJ) and Amanda have created Mented Cosmetics to help put an end to all of our troubles. “Dope Taupe” and “Nude LaLa” are only two of the six creamy, highly pigmented WOC friendly shades. 

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The Grio

The Grio

These black women entrepreneurs are showing love to all skin tones with ‘Mented’

When it comes to beauty, Kristen “KJ” Miller and Amanda E. Johnson refuse to settle.

In September, 2015, the two friends and former Harvard Business School classmates set out to solve a cosmetics problem they kept running into: High-end makeup brands didn’t seem to have the right nude lip shades for black women.

Is it just because we haven’t searched hard enough?” Miller remembers asking Johnson one night over a glass of wine.

 

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UOL (Brazil)

UOL (Brazil)

A exclusividade do nude para a pele branca pode estar com os dias contados. Que boa notícia, né? Depois de marcas de lingeries, collants e sapatilhas de balé abraçarem a causa e lançarem linhas com opções de nude para mulheres negras, chegou a vez da indústria de cosméticos.
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