Press Features

Martha Stewart

Martha Stewart

10 New American Made Beauty Brands to Keep You Looking Pretty

As the beauty industry wakes up to the need for inclusive options across all categories, Harvard Business School grads KJ Miller and Amanda E. Johnson were ahead of the curve. They founded Mented, a dreamy, creamy nude lipstick, gloss, and polish collection made in New Jersey, to compliment women of all colors without appearing gray and ashy. 

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NowThis

NowThis

These women raised $1 million for a beauty line that caters to people of color

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Cheddar TV

Cheddar TV

Lipstick for Women of Color by Women of Color

Amanda Johnson and Kristen Miller wanted to fill a major gap they saw in the beauty industry. The pair could not find any nude lipsticks that matched their skin tones. So the two Harvard Business School grads created Mented, a beauty line for women of color.
Mented sells nude lipsticks and glosses for women of color that matches the pigments in their skin.Their company has grown by word of mouth and organic Instagram posts.

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Werk

Werk

Meet the Trailblazers Who Just Became the 15th and 16th Black Women to Raise $1 Million

Picture this: One random night in New York City, Amanda E. Johnson and KJ Miller are catching up over a bottle of wine when the subject of lipstick comes up. “I’ve been looking for the perfect nude shade for three years,” Amanda laments to her former Harvard Business School classmate. “Me too! In fact, there are no lipsticks I really love,” KJ replies. The two women look at each other and suddenly they know what they must do: invent their own. And, within a few short months, Mented Cosmetics was born: a vegan, paraben-free, non-toxic, cruelty free line of lipsticks specifically designed for women of color.

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Town & Country
21 Ninety

21 Ninety

HOW THE CO-FOUNDERS OF MENTED COSMETICS ARE TAKING THE MAKEUP INDUSTRY BY STORM

“Every time we’d go shopping for makeup, we felt like we were boxed into a 'fierce' corner,” says KJ Miller, Co-Founder and Co-CEO of Mented Cosmetics, “Everyone wants to put brown-skinned women in bold, bright colors, but as professionals, we needed an everyday look for work.”

One day, KJ and her Co-Founder and Co-CEO, Amanda E. Johnson, talked about how they’d been looking for the perfect nude lipstick shade for years. That’s when it clicked — part of the reason it’s so hard for black and brown women to find themselves in the world of beauty is because they’re left out of even the most basic trends. Finding your nude shouldn’t be a headache because every skin tone and lip tone should be represented. 

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Essence
Forbes

Forbes

Founders Of Mented Cosmetics Become 15th, 16th Black Women Ever To Raise $1M Capital

The cofounders of Mented Cosmetics, a makeup line for women of color, have become the 15th and 16th African-American women ever to raise $1 million in venture capital to grow their business.

Amanda Johnson and KJ Miller, who met as Harvard Business School classmates, were planning to raise only $500,000 in pre-seed funding, but found themselves on the receiving end of more investor interest than they'd expected.

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Essence

Essence

This Black-Owned Brand Makes The Best Nude Lipsticks We've Ever Worn

Case in point: brown lippies aren't the only viable option for Black girls. That's why our current obsession is Mented Cosmetics, a Black-owned brand that makes neutral-toned lipsticks and nail polish for women of color. Harvard Business School graduates KJ Miller and Amanda Johnson started the inclusive brand in their kitchen and now, even makeup artists are requesting samples for their kit. 

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Mind Body Green

Mind Body Green

These Women Just Raised $1M For Their Clean Beauty Company

When K.J. Miller and Amanda Johnson met at Harvard Business School, they put their brains together and found a hole in the market: nontoxic makeup for women of color. Now, at 31, the duo just reached a huge milestone—they've become the 15th and 16th African-American women ever to raise $1 million in venture capital to further grow their business.

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Global Cosmetics Industry

Global Cosmetics Industry

Mented Changes the Lip Gloss Game for Women of Color

“I was a hardcore lip gloss fan, but could never really find the right shade or formula. Everything was either too sticky, too shiny, too frosty or too sheer and didn’t compliment my skin tone,” said Johnson, who met her business partner at Harvard Business School. “I’m proud that we continue to expand the beauty options for women of color everywhere. Now, we too can be gloss girls with the shades and formulas we deserve.”

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Black Enterprise

Black Enterprise

Black Women Beauty Company Co-Founders Score $1 Million in Funding

The two Harvard Business School grads launched the business in March of this year. They were inspired after they could not find makeup suitable for their complexions.

Back in March, the pair started the business by hand-making their own samples and spending about $10,000-$15,000 of their own money, they told Black Enterprise in an interview.

After testing their products around the country with consumers and makeup artists, they realized the potential of Mented (which is short for pigmented, by the way). They were able to subsequently raise a pre-seed round of capital totaling $400,000.

The latest round of funding, from a mix of VC firms and angel investors including iSeed Ventures; Built by Girls; Corazon Capital; Outbound Ventures; BAM Ventures; and Blue Seed Collective.

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