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21Ninety

21Ninety

Mented Cosmetics Keeps Selling Out Of Their Everyday Eyeshadow Palette But They've Got Other Goods For You While You Wait

Mented Cosmetics has changed the beauty game for black women who have jobs which require subtle yet professional makeup looks. When we spoke to Mented Cosmetics co-founders a while back, they shared an important motivator behind their line:

"Everyone wants to put brown-skinned women in bold, bright colors, but as professionals, we needed an everyday look for work."

Their beauty line is an absolute success for women of color who need nude lipsticks, nail polishes, lip glosses and eyeshadows that will add just enough to your beauty look without boxing you a "into a 'fierce' corner," as the co-founders mentioned other cosmetics companies do when it comes to black women. 

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Good Morning America

Good Morning America

What started off as a friendship between two musical theater lovers has turned into a cosmetics businessworth millions.

Mented Cosmetics co-founders KJ Miller and Amanda Johnson became fast friends after meeting while performing a student-run musical at Harvard Business School.

"I was an actor in the show ... Amanda was running costumes backstage," Miller, 31, told Good Morning America while taking a break from the panels and fireside chats at Blavity's Summit 21 conference, which is dedicated to empowering women entrepreneurs and was held last weekend in Atlanta.

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Refinery29

Refinery29

Mented Cosmetics' First Eyeshadow Palette Keeps Selling Out

Mented Cosmetics' launch story is the stuff of startup fairytales. KJ Miller and Amanda E. Johnson noticed the very limited range of nude lipsticks for darker skin tones, so they used wit, determination, and their degrees from Harvard Business School to launch a luxe line of shades. Suffice it to say, beauty editors and fans went wild for them, and since late 2017, the brand has expanded into nude nail polishes, glosses, and body glow products.

But there's one goodie that stands out from the rest: the brand's Everyday Eyeshadow Palette. It's chock-full of gorgeous neutral tones for dark skin tones and has sold out twice since its March launch. As of today, it has a 1,600+ person waitlist. The palette is back on Mented's site for now, but the brains behind the brand predict another sell out soon. Luckily, even if you snooze, there are still a couple of brown and Black girl-friendly palettes to peruse, ahead.

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Teen Vogue

Teen Vogue

17 Female-Owned Beauty Brands to Support

MENTED COSMETICS

Mented Cosmetics' products have made countless "beauty favorites" lists all over the Internet touting them as the best foundation/nude lipstick/red lipgloss for women of color, so it's no wonder the brand was able to raise a jaw-dropping $3 Million in funding last year (considering the immense challenges women of color face when it comes to raising capital, this is particularly impressive FYI). Founders KJ Miller and Amanda E. Johnson started the brand with the idea that no woman should be an afterthought in the beauty industry, and with Mented, they're doing their part to ensure that that's the case.
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MADAMENOIRE

MADAMENOIRE

7 Lipstick Brands That Have The Best Nudes For Black Women

Mented Cosmetics

Founded by two dope Black women, Amanda E. Johnson and KJ Miller, Mented Cosmetics caught my attention last year on Facebook. Their nude collection solely dedicated to women of color has taken off since it’s official launch in March 2017.

Top Pick: Dope Taupe, $16.50

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People

People

The Best Makeup for Women Of Color, According to YouTube Beauty Guru Jackie Aina

Mented Nude Lipsticks

“Mented has an amazing line or nudes that suit medium to deeper dark skin tones. I love how hydrating and comfortable they are on the lips too! Here I’m wearing the shade Mented [in the photo above].”

Buy It! Mented #5 Lipstick, $16.50

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PureWow

PureWow

The 9 Best Beauty Brands for Women of Color

MENTED COSMETICS

Let’s start with the name: Mented is short for pigmented so there’s zero confusion on the brand’s mission. Launched last January, the non-toxic line started with nine shades of nude lipsticks that deliver creamy, full-coverage and, most importantly, seamless color to all its wearers. Since the initial launch, the buzzy brand has released more everyday neutrals including a trio of nude nail polishes, highlighters, lip glosses and an eye-shadow palette.

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Forbes

Forbes

Mented, founded by Amanda Johnson and Kristen Jones Miller, a luxury beauty and cosmetics company targeted to women of color. Johnson and Miller are among the growing list of Black women who have raised over $1 million in funding.
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TechCrunch

TechCrunch

These 50 founders and VCs suggest 2018 may be a tipping point for women in tech: Part 2

Amanda Johnson and KJ Miller met as Harvard Business School classmates. Now, they’re the founders of Mented, a cosmetics company for women of color whose message, and products — including nude lipsticks that match deeper skin tones — is resonating. As Miller told Forbes last fall, “Girls have been tagging their friends in their posts . . . Women of color were used to being treated as an afterthought. It’s not every day that you’re a priority.”

The company seems to be at the top of investors’ minds, certainly. After closing $1 million in seed funding last year, the outfit last month closed another $3 million round of funding that Johnson and Miller are using to expand Mented’s product range, which currently includes lip glosses, eyeshadows, nail polishes and accessories aimed at helping spread the word.

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Heart & Soul

Heart & Soul

Heart & Soul June 2018

SIGNATURE BRIDE appeared in the June issue of Heart & Soul. Find us on page 3 in the beauty section.
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Fashion Snoops

Fashion Snoops

Mented

Mented Cosmetics launched a high-end lip collection designed especially for women of color. Mented, short for pigmented, was created to extend beauty inclusivity to women of color and offers them the perfect browns, pinks and reds to complement and enhance their skin tones. The six nude shades were curated to achieve a clean, natural look that celebrates true beauty.
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HelloGiggles

HelloGiggles

In the past, my go-to eyeshadows brands were Urban Decay and Too Faced. But recently, I was introduced to a line that is specifically made for women of color and Black women. Mented Cosmetics was started by two Black women, KJ Miller and Amanda E. Johnson. It started off as a conversation over drinks and evolved into a full-on lipstick collection. The brand aimed to offer nude shades for people of color and make them feel part of the often exclusive beauty realm.

This year, Mented branched out and created an eyeshadow palette with nine shades, the Everyday Eyeshadow Palette ($28). I was excited to try a line that would complement my skin, attend to the sensitivity near my eyes, and work for day and night looks. I received the palette and decided to document my experience.

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