Press Features

Rolling Out

Rolling Out

2018 Holiday Gift Guide

The holidays are the perfect time to pull out your red lipstick, and Mented has you covered. Mented is a Black-owned beauty company owned by KJ Miller and Amanda E. Johnson. Their lipsticks are vegan, paraben-free, non-toxic, cruelty-free, and proudly made in the USA. The Red Trio Matte Lipstick is an awesome gift idea this season to add a pop of color to your life. The set includes three velvet red matte lipsticks.

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POPSUGAR

POPSUGAR

10 Beauty Brands That Embrace Diversity as Much as You Do — Plus, What to Buy

No matter your skin tone, finding the perfect nude lipstick is a pain. It's usually trial-and-error in this department, but Mented is there for you. I'm partial to the Brand Nude Lipstick ($17), but shop their Summer, Fall, or Winter nude lip collection! 

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GLOSSY

GLOSSY

2018 Was a Record Breaking Year for Beauty Investments

Mented Cosmetics, which caters to women of all skin tones, also saw activity in the space when it closed a $3 million seed funding round in May. Mayvenn, a hair-care company catering to black women, received a $23 million Series B in November. 

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StyleCaster

StyleCaster

31 Black-Owned Holiday Gifts That Take Creativity to the Next Level

This black-owned brand is the authority when it comes to nude lipstick for women of color, which guarantees any of these to be a color-match for the receiver.

Mented Cosmetics Matte Lipstick Holiday Set $150

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Buzzfeed

Buzzfeed

The As/Is Official Beauty & Style Holiday Gift Guide

Hi everyone! The As/Is team (Patrice, Sarah, Essence, Dani, Jamé, and Augusta) is here to help you with your holiday shopping. We hope you love our suggestions because honestly, anyone would be happy to be on the receiving end of these gifts — even if that person is yourself.

I stan a cosmetics company that caters to women of all complexions, which is why Mented's Red Trio Matte Lipsticks is at the top of my lippie wishlist. 

Who is this perfect for: Anyone who loves (or has been dying to try) a velvety red lip. Also, it's a great option for people who can only rock with the makeup that's vegan, paraben-free, non-toxic, and cruelty-free.

Get the Red Lip Trio Holiday Set from Mented for $50.

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Inc

Inc

A.I. Assistants, Brain Games, Virtual Clinics: Meet the Hottest NYC Startups to Watch in 2019

Co-founders Kristen Jones "KJ" Miller and Amanda Johnson noticed a startling lack of makeup made for darker skin tones. The 32-year-old Harvard graduates set out to create their own product line, which they launched using $15,000 of combined savings in February 2017. Mented Cosmetics has since raised $4 million in venture capital--and has just four full-time employees. It offers a range of nude lipsticks, nail polishes, and an eye shadow palette--which the company says has already sold out three times since its launch eight months ago. 

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Kandia Johnson

Kandia Johnson

MENTED Cosmetics

Want to Make a Difference? Shop These Women Owned Brands for the Holidays….

MENTED

All lipsticks are vegan, paraben-free, non-toxic, cruelty-free, and proudly made in the USA.

KJ Miller and Amanda Johnson–founders

“One night, over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick”

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Celeb Secrets

Celeb Secrets

Beautycon POP Celebrates Open House Event in Los Angeles

Beautycon Media’s CEO, Moj Mahdara, hosted a panel discussion centered around how retail is learning from the beauty industry. Panelists who spoke at the event included indie beauty leaders Carina Chaz (Founder, Dedcool), KJ Miller (Co-Founder, Mented Cosmetics), Kristen Noel Crawley (Founder, KNC Beauty), Lynnsee van Gordon (Founder, Anese) and Nadia Babar (Founder, Kálos). Model and body positivity activist Iskra Lawrence also stopped by the Beautycon POP event to check out all the photo-worthy galleries and listen to the panel discussion.

“Beauty is loving yourself and loving your looks on your terms,” KJ Miller shared during the event. “It can’t be on someone else’s terms. YOU have to define it – it will fluctuate but you have to love yourself the way it makes sense to you.”’

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News One

News One

Black-Owned Hair Brand Raises $23M In Venture Capital

Mayven isn’t the only Black-owned business in the beauty industry that is making waves and securing venture capital. Amanda Johnson and KJ Miller—the two women behind the makeup brand Mented Cosmetics—broke barriers for Black women in the realm of entrepreneurship after becoming the 15th and 16th African-American women in history to garner $1 million in venture capital funding for their startup.

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The Zoe Report

The Zoe Report

3 Red Lipsticks For Dark Skin From Mented Cosmetics That Prove Undertones Matter Most

The year-old brand known for its stunning offerings of nude lipsticks, glosses, and nail polishes tailor-made for women of color just released Red Trio, a collection of three velvet matte red lipsticks suited for darker skin. "Our brand has always been focused on everyday beauty, which is why we launched with nudes. We wanted to give our customer shades she could easily live in and pair with anything," founders KJ Miller and Amanda E. Johnson tell The Zoe Report. "But we kept getting requests for the perfect red, and when we thought about it we realized there really was another gap in the makeup market, because, like the perfect nude, a red really has to feel personalized."

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Cosmopolitan

Cosmopolitan

7 Best Nude Lipsticks For All Skin Tones (Yes, Even Yours)

For Dark Skin
MENTED COSMETICS

Brown-based plum may not sound like the prettiest of shades, but trust: This soft, purple-toned color looks especially pretty against darker skin tones, since it'll also add a bit of striking contrast to your face.

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TechCrunch

TechCrunch

These 50 founders and VCs suggest 2018 may be a tipping point for women in tech: Part 2

Amanda Johnson and KJ Miller met as Harvard Business School classmates. Now, they’re the founders of Mented, a cosmetics company for women of color whose message, and products — including nude lipsticks that match deeper skin tones — is resonating. As Miller told Forbes last fall, “Girls have been tagging their friends in their posts . . . Women of color were used to being treated as an afterthought. It’s not every day that you’re a priority.”

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