Ulta Beauty Is Doubling Its Black-Owned Brands, Including Keys Soulcare, Mented Cosmetics, & More

To kick the initiative off, Ulta Beauty's debuting Mented Cosmetics, Keys Soulcare, and Black Girl Sunscreen in stores in February 2021. As part of this larger pledge, approximately $4 million will be allocated toward marketing support for a variety of Black-owned businesses to bolster interest and awareness among Ulta Beauty's consumers.

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