As part of Ulta’s efforts, it will double the number of Black-owned beauty labels on its shelves to about 5% of its store offerings by the end of the year. The company plans to spend $4 million to market them. New brands include Mented Cosmetics, Keys Soulcare and Blackgirl Sunscreen.
Ulta to Boost Anti-Bias Training, Sell More Black-Owned Brands
