Mask Wearing and Coronavirus Lockdowns Have Slammed Lipstick Sales - but Some Brands, Including Black Owned Mented, Have Turned the Chaos into Success

This constant adjustment has been particularly challenging for independent brands, which may not have the cash or infrastructure to absorb huge drops in sales or swings in their inventory. For Mented, a growing Black-owned brand with a dedicated following for its highly pigmented color cosmetics, the pandemic has proved challenging — but surprisingly in a good way.

Read more.