How Black-Owned Cosmetics Brand Mented Defied a Lipstick-Sale Slump During COVID-19 to Post Record Numbers: 'Women Want Brands to Tell Them That They're Doing the Right Thing'

Johnson said it helped that the business has always been online only — as did its focus on people of color. She also said she believed that lipstick, despite rising mask-wearing, was finding its place in the pandemic with two very different kinds of consumers.

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