For KJ Miller and her co-founder Amanda Johnson, Mented Cosmetics came out of a personal need for a nude lipstick that actually matched their darker skin tones. They were fed up with not seeing themselves in beauty lines that were marketed to them.

“This idea of one size fits all beauty was exactly why my partner and I started our company,” she said. “We just wanted to be able to participate. We just wanted to be able to pull a lipstick out that was our natural color. That should be easy, and yet it was so difficult.”

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