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Mented Cosmetics Nude LaLa
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Mented Cosmetics
Find your shade, write your story.
Nude Nails
The Perfect Set
Brand Nude
Dope Taupe
Peach Please
Mented #5
Brown Bare
Nude LaLa
Mea Culpa

Mea Culpa

I remember the first time I heard the phrase “mea culpa.” I was watching a TV show - Law & Order I believe - and one of the characters uttered these words. I didn’t know exactly what they meant, but I picked up through context clues that someone was offering a fancy-sounding apology.

And now it’s time for mine.

I’m offering this mea culpa (Latin for through my own fault) because during the first two weeks of August many of our new customers had a less-than-stellar delivery experience, and that pains me to no end. Since the day we launched we’ve striven to provide amazing customer service, and I think we’ve largely succeeded in that goal. We answer every email within 24 hours, we offer a generous exchange program so every woman can find her perfect nude, and, crucially, up until last week we shipped every product within 3 business days (and the vast majority within 1). I LOVE running a business with top-notch customer service - when we get reviews like the one below I swell with pride, because I know a business like ours lives and dies by the service it provides.

The thing about running Operations for a startup, though, is that it’s predictably unpredictable. Having launched just 7 months ago, we don’t have the benefit of years of data to help us predict when our largest volume spikes will be. And as a new company that’s been fortunate enough to receive a fair amount of attention from the press, many of those spikes are entirely out of our control, because we don’t really get a heads up when Essence is going to write the most spectacular article about our nudes and shoot our sales through the roof.

Make no mistake - I’m not complaining. I love Essence and the writers and editors who contributed to this feature. I love the writers at Allure and Teen Vogue and Bustle and Yahoo Beauty too. I love every single person who has ever written a word about Mented because they have contributed immensely to our success, and we are beyond fortunate to have received so much praise.

But this doesn’t change the fact that we are still learning how to prep for the huge swings these features can sometimes bring. If every article swung our sales the same way, we’d have a formula by now, trust me. But not all press is created equal. Sometimes you’re featured on a homepage on Friday (hello, pay day) and sales explode. Other times a great article brings lots of traffic, but few conversions. Some articles bring neither. Adjusting our inventory levels and fulfillment policies so that we are ready for any eventuality has been my number 1 project this month, and I am confident this era of 10-business-day ship times (oof) is one we will never have to speak of again...

But just in case I’m wrong (it’s happened before) please know that we are doing everything we can to deliver on our promise to you - the promise we made to always hear you, celebrate you, and prioritize you. We know delivering on that promise means giving you great products and amazing service - that’s exactly what we intend to do.

With Lipstick and Love,


Mented Co-Founder and Co-CEO

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The Guide: To Summer Wedding Makeup

The Guide: To Summer Wedding Makeup

It’s wedding season! If you’re the lucky bride-to-be, bridesmaid, or a dear friend to the bride, you’re aware of how stressful planning for a wedding can be. Here at Mented we’ve taken a vow to always have your back. So we've created a step-by-step guide to make your perfect summer bridal look simple.



Soft and Glowy Bridal Look

Step 1: Light Foundation & Concealer

Like always make sure to properly moisturize and prime your face before applying your base. This will smooth the surface of your skin for a flawless application. When choosing a foundation it’s ultimately up to your preference. We recommend a satin or matte finish for a natural look that will last all day long.


Step 2: Bronzer
Lightly apply bronzer to add warmth and dimension to your face.


Step 3: Lightly Fill Brows
Using a brow pencil or powder fill in your eyebrows following your natural eyebrow shape. 


Step 4: Soft Shimmer Eyeshadow
For your lids apply a soft shimmer eyeshadow of your choice. Our bride is wearing a champagne shade and a soft brown in her crease to add depth to her eyes.  


Step 5: A Touch of Highlighter
Glow inside and out on your wedding day by applying highlighter above your cheekbones. For those with light to medium skin tones use a champagne color. If you have a deep to dark skin tone use a rose gold or bronze highlighter to look lit-from-within.  


Step 6: Mascara
Go in liberally with your favorite mascara to add volume and length to your lashes.


Step 7: A Gorgeous Nude Lip
Go in with a gorgeous nude lipstick that will complement your soft and glowy makeup effortlessly. Our model is wearing our lipstick in Peach Please.



Glam and Glowy Bridal Look

Picking up where we left off with the soft and glowy bridal look, we're adding a little drama for those brides that live for glamour!

Step: 1 Bronzer
Deepen that bronzer to chisel out your cheekbones and add more definition to your face.


Step 2: Soft Smoky Eye
What’s a glam look without a smoky eye? Go in with a chocolate brown on your outer crease to add dimension. Make sure to blend well for a soft transition from your shimmer shadow.


Step 3: Lashes!
Apply wispy lashes to add a little drama to your look.


Step 4: Under Eye Shadow
Take a small eyeshadow brush and run a soft brown eyeshadow under your lower lash line from tear duct to outer corner.


Step 5: Apply Eyeliner to your Waterline With a white or peach colored eyeliner lightly line your waterline. This will help your eyes pop and make you look more awake.


Step 6: Soft Blush
Don’t be afraid to add blush underneath your cheekbones! This will add warmth to your face.


Step 7: Add Highlighter
For a glam look can you really have too much highlighter?


Step 8: A Gorgeous Nude Lip
For this look our model is wearing our soft tan, Brand Nude.



Get to know the bride-to-be!

The lovely model for this tutorial is our graphic designer, Winnie. Read her story on becoming a Creative in Voices: Insights into a Creative.


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Voices: Insights into a Creative

Voices: Insights into a Creative

"I love what I do and no two days are the same. It keeps me on my toes," says Winnie.


Winnie is a freelance designer, art director and graphic designer for Mented Cosmetics. “I’ve always been creative, it was just a matter of plugging my creativity into something that could flourish into a career.” Winnie began honing her professional interest in design as an Advertising major at Howard University, she gravitated more towards the creative strategy and process behind campaigns. “I was so inspired. My senior year a group of women came to speak in one of my graphic design classes. They were all creative leads from various agencies in Washington and New York. They were bosses, they were creative, and they were black women; I knew that’s what I wanted to be.”

An eye opening experience happened for Winnie when it was time for her to enter the workforce. It was 2008 and companies weren’t hiring, especially young creatives with little to show in their portfolio. Being resourceful, Winnie began reaching out to local businesses and fulfilling their graphic design needs, whether it was business cards, logos, or posters.  This gave Winnie the practice she wanted, but it wasn’t leading her to the agency experience she so desired. Winnie left Washington, D.C shortly after graduation to live in Atlanta. Savannah College of Art and Design had opened an Atlanta campus a few years before and Winnie decided it was worth a shot to see if she had what it took to get in.

I’ve always been creative, it was just a matter of plugging my creativity into something that could flourish into a career.

“I took a total leap of faith,” says Winnie. “I applied to a Master’s program at Savannah College of Art and Design. I met a few people who had graduated from there with soaring design careers. I knew this was the next step that would take me in the direction that I wanted to be."

A few months later Winnie got her acceptance letter and began her program. It was challenging but offered new insight and experiences. After an intense 2 years in their Master’s program, Winnie came out on the other side feeling confident and ready to hop back into the workforce with new eyes. She was offered a position at an ad agency in Brooklyn from a creative director she had previously interned with. She quickly jumped on the opportunity. However, things weren’t smooth sailing from there. "Life hands you curve balls, you just have to be ready for them. I thought I was on my way to the pie in the sky dream job I always imagined myself to have."

Unfortunately, once Winnie relocated to New York, the job she was so excited to start was no longer available. With a broken heart, but not a broken spirit, Winnie knew she was in the city that would offer her every experience she could ever want. She picked up freelance work quickly and shortly after picked up working as an in-house designer for the marketing team at a safari tour operator. It wasn’t quite the advertising dream job she had imagined but it was growing her portfolio. “You have to be resourceful, as cliché as it sounds, there’s no straight path to success, even for the lucky ones.” says Winnie. “When you get knocked down, you must get up, dust off and be resourceful!”

Life hands you curve balls, you just have to be ready for them. I thought I was on my way to the pie in the sky dream job I always imagined myself to have.

Winnie still kept her eyes open for opportunities and one day an opportunity came knocking! A past freelance client of Winnie’s sent an email saying she knew of an agency that was looking for a designer. This was the role she had been looking for. She hopped on the job immediately and thrived there. She knew this agency experience was what she both wanted and needed. After 3 years, Winnie was promoted to Art Director and oversaw projects for major brands in the beauty industry such as Maybelline, Sally Hansen, and Dark and Lovely. Winnie loved the experience, yet she was yearning for more. “I realized I had so much creative responsibility, but little creative power.” says Winnie. “I trusted my creative talent and I knew there was more out there, but this time I wanted to call the shots.”

Again, taking a leap of faith, Winnie decided to leave her role as Art Director to freelance on her own. This time with a roster of clients under her belt and a whole lot more experience. Winnie knew leaving her full-time job was risky, but she knew if she played her cards right, many doors would open for her. “I had a good rapport with the agency I was working at,” says Winnie. I knew that it was all about the manner in which I left. I didn’t want to burn a bridge, but I wanted to let them know it was time for me to move on.” Leaving with her respect and high regard, Winnie to this day has been asked to come back and do some work with her former agency; but freelancing has opened many doors to various opportunities. Making connections anywhere possible, Winnie has been able to design for big brands such as IBM, Target and several cosmetic companies. Winnie’s work this year has brought her to places such as Paris, London, Dubai and Las Vegas designing for top brands.

“Every project is a little different, it’s what’s exciting, thrilling and rewarding about my job. I don’t know where my work will take me next year nor what I will be doing, but nothing is better than knowing you create your own destiny.”

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