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Over the last few years a phrase I’ve come to love has gained a lot of popularity: #girlcrush. I’ve come to love this expression because it perfectly embodies my thoughts and feelings for so many women I admire. The phrase has somehow transcended the meaning of both its parts, because of course the “girls” I admire are actually strong, powerful women, and of course by “crush” I speak not of puppy love, but a deep respect that carries with it an emotional connection. 

[split]

In 2018 we quietly compiled a list of 100 influential women we admired, and sent them a care package of some of our favorite lipsticks. We did it without fanfare and with no expectation that any of the women reach back out or do anything on our behalf. When the thank you notes and tweets started rolling in we were ecstatic, but all we really wanted was to play a small role in making their day - and their beauty journey - a little more special.


This year our team had bigger plans. They loved treating these women to a special gift, but wanted to do more. They wanted to honor them on our blog, our mailing list, and all of our social channels. They wanted the conversation to extend beyond the award list and into partnerships. Most importantly, they wanted to turn our super-secret admiration into a full-on public love affair, and when you look at the things these amazing women have accomplished it’s not hard to see why.


From Ursula Burns, the first African-American woman to lead an S&P 500 company, to Eva Chen, Instagram’s first head of fashion partnerships, to Nina Davuluri, an acclaimed host, speaker and ardent advocate and the first Indian American and South Asian to become Miss America: these women deserve to have their names and accomplishments shouted from the rooftops.


We hope you’ll join us in celebrating these powerhouses, and maybe gain some inspiration along the way. We certainly have.

With lipstick and love,

Co-Founder and CEO, Mented