It’s official: winter is coming. The most festive season of the year calls for time spent with family, friends and lots of celebrating. Here at Mented, winter basically means two new things: new fashion and beauty trends. And we take the holidays very seriously, especially when it comes down to seasonal color palettes and lip makeup. So once you’ve stocked up on cold-weather coats, warm scarves and knee high boots, now it’s time to focus on your new winter beauty essentials.

Where to start first? Begin your new winter makeup routine by upping your lipstick game. Lipstick is the perfect way to complete your winter look; the finishing touch to take your face from neutral to glam. From deep reds to customized ombré looks, we have the scoop on the best winter lipstick trends you need to try ASAP. Don’t worry ⁠— we’ve got you covered with our seasonal recommendations for the best lipsticks, from shades meant for light tan skin tones to those perfect for deeper skin tones, and everything in between. Read on to see which winter lipstick colors are heating up during this cooler season!

Red Lips

If there’s any time of the year to rock a red lip, now is the time. We all know that red lips are truly a holiday staple. They go perfectly with your classic LBD or that cozy white Christmas sweater. You can showcase a glossy red or natural matte lipstick with ease during the winter ⁠— because every woman needs a red lipstick she can count on.

Winter reds will take you from a day out sipping on hot cocoa, to toasting champagne at the holiday party. Our red-hued lipsticks are perfect for winter because they are not only long-lasting and pigmented, but also ultra-hydrating.

If you’re looking to really make your lips pop, try out a bright red lippie. Reach for our Mented Red Carpet lipstick for a classic red lipstick with blue undertones. This velvety-smooth matte shade was made to complement all hues and skin tones, but makes for an exceptional lipstick for cool undertones.  

For another bright red shade that will have heads turning, swipe on our Mented Red & Butter. This bright red lipstick features a yellow undertone and is another eye-catching matte shade that will keep your pout hydrated.

Or, try a fun twist on the classic red lip this winter and go for a slightly deeper shade of red. We recommend Red Rover, a deep red with blackberry undertones to really make your pout stand out against your dewy skin.

Nude Lips

Embrace your natural side while adding a polished finish to your makeup routine. This is where our next trend comes in! If you’re looking to keep it more natural this season, you’ll love playing around with nude lipstick. You can achieve a your-lips-but-better look in no time with an effortless nude lippie.

We get it  ⁠— finding just the right nude lip makeup can be tough! Luckily, Mented’s nude lipsticks are made for all hues, no matter your skin tone or undertone. Check out our other guide to find out how to apply nude lipstick perfectly every time.

If you’re just starting out with nudes, you can’t go wrong with the color Brand Nude. This deeply pigmented tan shade accentuates your undertones and won’t wash you out. With this hue, you don't have to worry about your complexion being compromised. 

Looking for the perfect pinky nude for darker lips? You've come to the right place. Nude La La has a brown-and-pink blend that provides a full coverage nude.

If you still need help finding the perfect nude, use our Shade Finder to explore your options and what color palettes would look best on you.

Berry Lips

Just like winter’s temperature, this season’s forecast is calling for color-saturated shades that deepen your look. Rich and moody, a berry lip is sure to be coveted every winter season. Why is this? First of all, berry tones tend to work well with every skin tone. We’re all about a bold winter berry lip paired with a flawless glow and a neutral or smoky eye palette.

There’s not a bad one in our bunch of berry shades, but we have to say that Mented #5 is one of our go-to faves. This shade combines a blend of brown, purple, and pink to create a fully pigmented, multi-dimensional berry shade. Trust us ⁠— you won't want to take this berry lip off!

Wine Lips 

Get ready to start seeing deep wine lips all winter long! This season, try out a wine-colored lipstick while sipping on your Merlot or Pinot Noir. Why are we so obsessed with the wine-stained lip trend? Just like berry lips, wine shades tend to look good on everyone (plus, they’re a perfect way to stand out during the winter season).

If you’re looking to wear wine lipstick, it’s because you want to stand out. This shade is darker, tougher, harder and all-around edgier than its basic red alternative. Bring on the beauty!

For a head start on the wine lip trend, reach for Foxy Brown, an irresistible blend of brown and red. Soft enough for your daytime look, but bold enough for your night out, this Mented shade will have heads turning all season long.

Deep Brown Lips 

The ‘90s just called to deliver an extra special trend from the past: deep brown lipstick. Of course, winter is all about the dark, bold colors. We are living for this deep brown lip look, especially for women with warmer undertones. 

When it comes to rocking this trend IRL, make sure to choose a chocolate shade that suits you. The trick is to not choose a brown that’s too close to your skin tone, which runs the risk of making you look washed out.

Luckily, Mented offers lipsticks for every deep shade of melanin. Our deepest chocolate brown matte lipstick, Dark Night, offers a shade perfect for a night out on the town yet warm enough to wear to the office too.

Blurred Lip 

Forget everything you’ve been told about lipstick. This next trend goes against the traditional lip rules for a messy, yet chic lip look that we can not get enough of. The blurred lip trend lets you step outside the norm and color outside the lines. Rather than a conventional, perfectly defined look, the style of blurred lipstick is all about smudging and soft edges.

While we can all admit we love a good matte lip, there’s something about blurred lips we just can’t get enough of. We like to call this trend the “messy-hair look” of lipstick. It’s more relaxed and just a little undone. 

We know what you’re thinking… everything we’ve been taught to follow has just been thrown out the window. But this blotted lip technique is catwalk-approved and honestly, gives your lip look an easy-going vibe you’ve been waiting for.

How can you get the blurred lip look? You won’t need a lip kit or any special tools to achieve this trend. Ditch your liner, apply your fave lipstick into the center of your lips, smudge and pat outwards for an undone smudged look. 

This lip trend can be created using any lip color, so choose from one of your favorite colors above or any other shade you want to get creative with.You are sure to turn an eye or two over this look.

Ombré Lips

We all know ombré as a popular trend for hair and nails... but did you know that you can try out this trend on your lips too? In case you’re not familiar, ombré is the gradual blending of one color hue to another. The shades can move from light to dark or dark to light. The key to the ombré lip is finding two complementary shades. Don’t be afraid to play around with different hues at home until you find the perfect combo just for you.

The first step is to choose one shade as your main base color. From there, you will want a slightly darker or lighter shade to accent with. Here are a few tried and true Mented lip colors we recommend pairing together:

1. Peach Please and Pretty in Pink
2. Brand Nude and Dope Taupe 
3. Mented #5 and Dark Night

Okay, now here’s the fun part: choosing your technique! There are various ways to achieve the ombré lip look. From having your top lip a shade lighter than the bottom, creating a gradient from the outer edge to the inner part of the lips, or going horizontally across your lips so one corner is lighter than the other corner.

Once you’re comfortable with creating a basic gradient look on your lips, you can even play with more than two colors.

Choose Your Favorite Mented Winter Lipstick Shade

Now that you know which trends you want to try, let’s talk best winter lipsticks. Mented’s perfectly pigmented lip products are all created with women of color in mind. No matter your skin tone or undertones, everyone can find their perfect shade among our selection of lipsticks. From gorgeous nudes to show-stopping reds, you can find every shade to create these winter trends on your own with Mented lip color collections. If you want to try out a few different shades, you can also build your own trio.

There you have it, the hottest beauty trends and our favorite lipstick shades for the season. So, which trend do you want to try out first and what’s your vote for the best lipstick for winter?