As consumers become more conscious about the products they use and the impact they have on the world around us, it's no surprise that vegan and cruelty-free beauty products have become increasingly popular. At Mented Cosmetics, we are proud to say that we go the extra mile to maintain our vegan and cruelty-free standards, and we believe that it's an important part of what makes our brand so special.
Our CEO and Co-Founder, KJ Miller, was tired of other brands that targeted women of color but had low quality ingredients. As a black woman she knew firsthand how frustrating it could be to find makeup that worked well and was made with high-quality ingredients. That's why she set out to create Mented Cosmetics, a brand that would fill the gap in the market for high-quality makeup specifically designed for women of color.
One of the ways that we ensure that our products are of the highest quality is by maintaining our vegan and cruelty-free standards. This means that we do not use any animal-derived ingredients in our products, and we do not test our products on animals. We believe that it's important to take a stand against animal cruelty and to make sure that our products are as ethical as they are effective.
Maintaining our vegan and cruelty-free standards is not always easy, but it's something that we are committed to. For example, we spent years reworking our best-selling Everyday Eyeshadow palette to include a deep red/purple shade without the use of Carmine, which is animal-derived and common in the beauty industry. It was important to us to make sure that this shade was included in the palette without compromising our ethical standards, and we are proud of the result.
All of our products are Vegan, Cruelty-Free, Non-Toxic and Paraben-Free. We believe that our customers deserve the best, and that means using only the highest quality, ethically-sourced ingredients. We also believe in transparency, which is why we list all of our ingredients on our website and on our packaging. We want our customers to know exactly what they are putting on their skin, and we are proud of the fact that our products are safe, effective, and ethical.
If you're looking for makeup that is not only beautiful but also ethical and safe, we invite you to try Mented Cosmetics today.