Mented Labs: Behind the Scenes

"We love your lipsticks - how do you guys make them?"

 

We get this question all the time. We'd love to tell you, but then we'd have to kill you...

 

HA! Joking. Our product development process is fun and inclusive - keep reading for a behind-the-scenes look into how we create the shades you love.

 

1) Research

This is arguably the most important part. If you want to make a standout product you have to know what products are out there. Every season we gather the team for a group shopping trip to understand what's out there and where the products fall short. We also conduct surveys and focus groups to understand our customers' pain points.

 

2) Create
Fun fact: every shade you love gets its start right here in the Mented labs. It's always exciting to see the shades you've envisioned start to take shape.

 

3) Test
Now for the fun part. We love focus groups because they give us a chance to connect with customers. We also typically bring wine...because what goes better with makeup than a pinot?

 

4) Launch!
Once we've researched, created, tested and refined (and by the way there are many iterations of this process), we're ready to launch! If we've done the steps right, we're launching a great product to an excited customer base. Our summer collection of lip shades launches in June - so you'll see the fruits of our labor soon!
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