What 8 Venture Capitalists Are Looking For When They Invest

To get started, there are plenty of great books on understanding the world of venture capital, as well as many that offer personal stories from beauty industry leaders like Ouai's Jen Atkin and It Cosmetics’ Jamie Kern Lima. But breaking into beauty in 2021 is unique, so we tapped eight VC leaders — the ones that backed Glossier, Mented Cosmetics, Violet Grey, and more — for their best advice, whether you already have a profitable business or just a great idea.

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