Tracee Ellis Ross Joins Ulta as Diversity & Inclusion Adviser

Adding Black-owned brands could increase the percentage of those brands in Ulta’s inventory to just more than 4%, given the 627 brands the company sells now, WWD reported. In August, 13 of Ulta’s brands were Black-owned. Since then, Black Opal, Mented Cosmetics, Keys Soulcare and Black Girl Sunscreen have been added or will be added this month, the company said.

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