Adding Black-owned brands could increase the percentage of those brands in Ulta’s inventory to just more than 4%, given the 627 brands the company sells now, WWD reported. In August, 13 of Ulta’s brands were Black-owned. Since then, Black Opal, Mented Cosmetics, Keys Soulcare and Black Girl Sunscreen have been added or will be added this month, the company said.
Tracee Ellis Ross Joins Ulta as Diversity & Inclusion Adviser
