Working with Ross is not the end of the retailer's efforts, however. In 2021, Ulta plans to double the number of Black-owned brands it carries. For context, in August, that number was 13, but since then, the retailer has added labels like Black Opal, Mented Cosmetics, Keys Soulcare, and Black Girl Sunscreen, with even more to come. Beyond that, Ulta has committed $4 million in marketing support for these labels.
Tracee Ellis Ross Is Now A Diversity & Inclusion Adviser For Ulta Beauty
