Amanda Johnson and KJ Miller met as Harvard Business School classmates. Now, they’re the founders of Mented, a cosmetics company for women of color whose message, and products — including nude lipsticks that match deeper skin tones — is resonating. As Miller told Forbes last fall, “Girls have been tagging their friends in their posts . . . Women of color were used to being treated as an afterthought. It’s not every day that you’re a priority.”
The company seems to be at the top of investors’ minds, certainly. After closing $1 million in seed funding last year, the outfit last month closed another $3 million round of funding that Johnson and Miller are using to expand Mented’s product range, which currently includes lip glosses, eyeshadows, nail polishes and accessories aimed at helping spread the word.
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