Target Now Sells Mented Cosmetics, the Beloved Black-Owned Nude Lipstick Brand

When Mented Cosmetics first erupted onto the beauty scene in 2017, the Black-owned brandcreated a shockwave in the industry. It offered much-needed nude lipsticks formulated for women of color, who typically struggle with finding the peach, pink, and brown hues that work for their skin tones. In just three years, the brand has greatly expanded its product offerings into the face and eye categories with products like the Skin Silk Loose Setting Powder and Everyday Eyeshadow Palette. And now, the inclusive makeup brand is available to shop at Target.

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