Mented, meanwhile, has seen a “huge uptick in social shopping since last year,” said the brand’s co-founder and CEO K.J. Miller. Mented products are highligheted on influencers’ Idea Pins through Ulta Beauty’s Pinterest product listings.
Pinterest Doubles Down on Social Commerce
![Pinterest Doubles Down on Social Commerce](http://www.mentedcosmetics.com/cdn/shop/articles/Screen_Shot_2021-08-19_at_6.37.22_AM_{width}x.png?v=1629369584)