It’s 2019, and we’re (finally) seeing more black-owned beauty brands gaining popularity on social media and recognition from major retailers like Target and Ulta. From confronting brands about inaccurate ingredient descriptions to calling out larger companies for copying the marketing strategy of smaller brands, the beauty industry is becoming louder, more independent, and expanding beyond the outdated stereotype of traditional beauty.

Mented Cosmetics Nude Nail Polish in Pinkish.

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