Mented Enters More Wholesale Doors, Builds on Mission-Driven Model

The inclusive color cosmetics brand expanded its Target presence last week to 290 store locations after initially launching in 49 Target stores and on in September 2020. The brand will be featured in Target’s Black Beyond Measure campaign for Black History Month and in the retailer’s Black History Month in-store displays in over 200 locations. To mark the brand’s 4th anniversary, it hosted a weekly “Celebrating Black Women” series of Instagram Live and Zoom talks between its founders and other Black female entrepreneurs for the month of January.

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