Mented Cosmetics has closed a $5 million Series A round led by Corazon Capital and CircleUp Growth Partners.
WHO: Mented (short for "pigmented") Cosmetics was founded by Harvard Business School classmates Amanda Johnson and KJ Miller. The brand started taking pre-orders for their first products in January 2017, but officially launched in March 2017. Mented is a range of nude lipsticks that is vegan, nontoxic, and formulated especially for women of color. The brand has expanded to a full makeup line, with foundation being the bestseller followed by lip products.