"Neutrals portray the gorgeous tones we see in nature," notes Jaikaran. "Using both matte and shimmery nudes are a great way to pull this trend off. Opt for a mid-tone shade in the crease of your eye using a fluffy brush. Try using a matte shade as well on the lids with a flat eyeshadow brush. If you want to add shimmer, you get maximum pay off when using the tips of your finger to blend."