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Forbes

Mented Cosmetics Raises $3 Million In Funding, Highlighting Opportunity For Multicultural Makeup Brands

When KJ Miller and Amanda Johnson started Mented Cosmetics in January 2017, the cofounders spent the year navigating two industries that have long overlooked African-American women: high-end organic beauty and venture capital. Further, instead of debuting with a wide range of makeup products, the launch of Mented rode on a niche product: nude lipsticks that match deeper and diverse skin tones.

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