Lipstick for Women of Color by Women of Color

Amanda Johnson and Kristen Miller wanted to fill a major gap they saw in the beauty industry. The pair could not find any nude lipsticks that matched their skin tones. So the two Harvard Business School grads created Mented, a beauty line for women of color.
Mented sells nude lipsticks and glosses for women of color that matches the pigments in their skin.Their company has grown by word of mouth and organic Instagram posts.

Read more here.