Mented follows $1 million in pre-seed funding by a new round of $3MM in series seed from lead investor CircleUp Growth Partners, which focuses on early-stage consumer brands. 

WHO: Mented (short for “pigmented”) Cosmetics was founded by Harvard Business School classmates Amanda Johnson and KJ Miller. The brand started taking pre-orders for their first products in January 2017 but officially launched in March. Mented is a range of nude lipsticks  that is vegan, nontoxic, and formulated especially for women of color. The brand plans to expand into a full range of color cosmetics. 

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