WHO: Mented (short for “pigmented”) Cosmetics was founded by Harvard Business School classmates Amanda Johnson and KJ Miller. The brand started taking pre-orders for their first products in January 2017 but officially launched in March. Mented is a range of nude lipsticks that is vegan, nontoxic, and formulated especially for women of color. The brand plans to expand into a full range of color cosmetics.
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