Women Of Color Offer Perspectives On Fundraising In The Beauty Industry At BeautyX Capital Summit

If you received an email likening a brand to Glossier for women of color, would you click on it?

KJ Miller, co-founder of Mented, figured the eye-catching message would pique interest, and it was one of the many tactics she used to get her brand seen by early-stage investors. As a black woman navigating a fundraising environment where less than 20 women of color have collected in excess of $1 million in capital, she had to try almost every attention-grabbing trick she could imagine, and her hustle paid off. Mented secured $4 million in funding, including $3 million from CircleUp Growth Partners in a seed round.

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