6 Female-Founded Beauty Brands Fighting for Inclusivity

KJ Miller and Amanda Johnson wanted women of all skin tones and complexions to feel beautiful in makeup shades that matched their skin. That’s why they created Mented Cosmetics, a makeup line that serves light, tan, and dark skin tones with products meant to perfectly match everyone’s individual shade. What started with the lack of finding a perfect nude lipstick has expanded into a wide range of face, eye, and lip products.