About It: Short for "pigmented," Mented debuted in 2017, the brainchild of two Harvard Business School friends who lamented the difficulty of finding an ideal nude lipstick to suit their skin tones. The brand grew to include eyes, nails, accessories, tools and 16 foundation shades.
Why It’s Worthy: Many of the available foundations for women of color focused on mattifying and pore-minimizing. But founders KJ Miller and Amanda E. Johnson wanted an everyday foundation that was breathable, hydrating and buildable. The resulting formula is a lightweight stick infused with ingredients like aloe leaf to feel silky on skin. For women with oil-prone skin, a mattifying primer is recommended first.
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