21 Ninety

HOW THE CO-FOUNDERS OF MENTED COSMETICS ARE TAKING THE MAKEUP INDUSTRY BY STORM

“Every time we’d go shopping for makeup, we felt like we were boxed into a 'fierce' corner,” says KJ Miller, Co-Founder and Co-CEO of Mented Cosmetics, “Everyone wants to put brown-skinned women in bold, bright colors, but as professionals, we needed an everyday look for work.”

One day, KJ and her Co-Founder and Co-CEO, Amanda E. Johnson, talked about how they’d been looking for the perfect nude lipstick shade for years. That’s when it clicked — part of the reason it’s so hard for black and brown women to find themselves in the world of beauty is because they’re left out of even the most basic trends. Finding your nude shouldn’t be a headache because every skin tone and lip tone should be represented. 

Read more here.

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