After years of struggling to find suitable nude lip shades that complemented their own skin tones, Mented founders KJ Miller and Amanda E. Johnson decided to take matters into their own hands. The result was Mented, which launched in 2017. Though the brand was developed to serve the needs of women of color, Miller wants “women of every hue to be able to achieve the clean, natural look, which celebrates—and does not conceal—our true beauty.” The line’s moisturizing semi-matte lipstick will become your new go-to product for any occasion and help you look effortlessly gorgeous.

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