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Go Nude this Valentine's Day

Go Nude this Valentine's Day

Whether you're celebrating Valentine’s Day with your significant other or enjoying Galentine’s Day with your best gal pals we hope it’s filled with love!

At Mented we firmly believe in loving yourself first. We stand by that even when it comes to beauty, reason why we create products that enhance your natural beauty.

 Since last Valentine’s Day we’ve expanded from our 6-shade nude capsule collection to having 9 lip shades, a collection of lip glosses, a nude nail collection, and accessories. We couldn’t do this without the love and support from all of you.

So join us as we #GoNudeforLove - and have a beautiful and love-filled Valentine's Day.
Check out our Video Gallery and get your V-Day look with Mented!
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The Nude Lipstick Worth Gifting this Valentine’s Day… and Every Holiday That Follows

The Nude Lipstick Worth Gifting this Valentine’s Day… and Every Holiday That Follows

By Nailah Ali @just.nailah on February 11, 2018

Hey y’all, I have a really exciting post for you in this fine Sunday evening. Hence me sharing it a bit earlier than normal. With Valentine’s Day a mere 3 days away, I figured I’d do some of the work for you and tell you what the perfect gift is. If you’re still scrambling for a gift idea that is. I’ve got you covered. Enter, Mented Cosmetics. A black-women-owned vegan, paraben-free, non-toxic, cruelty-free, and USA-made makeup brand. Their claim to fame? Mastering nude lipstick for every skin type. Yes, if you’re a POC reading this, they have a nude shade that WILL work for you, without the guilt. What more could you ask for?

Front to back: Nude Lala, Pretty in Pink, Dope Taupe, Mented #5, Foxy Brown, Dark Night


They were gracious enough to send their capsule collection of nude lipsticks and their nude polishes to try out for you guys! My dear friend and fellow creative visionary, Myesha and I,  captured the products in their best light to show you why you need to get on the Mented Cosmetics train. We primarily highlighted the lipsticks this time around, but as soon as I’m ready for a nail color change, I’ll share a pic on insta or something to give you a peek at how they work. Let’s get into the galleries, swatches, and review, shall we?

Mented Cosmetics: Dark Night

Firstly, I swatched these colors without my go-to clear lip liner that I apply before all lipsticks I wear. I was admittedly a little disappointed with how this color came out on me. I was expecting it to be a bit darker, but I still love it. It’s the perfect brown outside of that, and I think it will be stunning on top of a lip liner.

Mented Cosmetics: Foxy Brown

And foxy it freaking is. This was my favorite of the group. It was an unexpectedly gorgeous burnt orangey brown and it just worked perfectly on my face lol. Maybe it’s the earrings and the black turtleneck that made it pop a bit more, but gosh it’s gorgeous. And as you can also see, it’s also very nicely pigmented.

Mented Cosmetics: Mented #5

Again, love this color as well. I’ve never been a big taupe fan, but I love that this one is a bit of a darker taupe. Kind of sultry if you will. This one is also pigmented, and really nice and creamy. I was loving the consistency of these at this point.

Mented Cosmetics: Dope Taupe

This one of the bunch I’d consider one of my perfect nudes. I think the “perfect nude” to me doesn’t have to be the kind that blends into my face. I don’t like the whole washed out look lol. I’m a big fan of the darker lip all year round, so this one would be a great spring/summer nude for me.

Mented Cosmetics: Pretty in Pink

All right y’all, when I first tried this one on, I was like naw, NEXT. I usually NEVER wear pinks, especially bright pinks. I just hate the contrast of it against my skin. But the longer I wore this one when swatching, I grew to like it. I determined it was because of the softness of this particular pink. It sort of settles if that makes sense. I’m going to continue stepping out of my comfort zone with this one.

Mented Cosmetics: Nude La La

Nude La La to me is Mented #5’s berry obsessed sister. Therefore, it’s also going to be a good go-to for the spring and summer, possibly even more so than Mented #5.

And that’s the capsule collection! As for how long the lipsticks wear, I kept Nude Lala on for a few hours after we shot and proceeded to eat and drink and I definitely will have to re-apply, but that’s neither here nor there for me (I don’t mind having to re-apply). I’m hoping that paring them with my clear lip liner (which I HIGHLY suggest you pick up as well) I’ll get a little longer wear out of them.


Original article on Just Nailah

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Voices: Tech Meets Beauty

Voices: Tech Meets Beauty

Atima Lui


I run NUDEST, a Brooklyn-based fashion and beauty tech company building patent-pending skin tone matching technology called NUDEMETER. We license NUDEMETER directly to brands for use on their e-commerce stores to help their customers find the right products for them online, without having to try anything on in person. Our mission at NUDEST is to change the standard of beauty to match the full range of diversity in human skin, and our tech-enabled, data-driven approach is empowering beauty and fashion brands to do just that!

Building a company focused on helping women love the skin they’re in is incredibly motivating, because I personally relate to not being able to find the right nude shades of undergarments or beauty products that match my skin. I’m the child of a Sudanese refugee, and I am so proud of my Nilotic skin tone; but growing up, it was difficult to feel beautiful when I felt ignored and unseen by the fashion and beauty industries. That’s why the work we do at NUDEST and the products made by Mented Cosmetics are so important.


I live and die by my Aesop face cleansers, which I use once in the morning and once before I go to sleep at night. In cooler months when my skin is more likely to dry out I wash with their Fabulous Face Cleanser. In warmer months when I need something more astringent to wash off the sweat and dirt from a long day in the city I use the Parsley Seed Facial Cleanser. The trick to both cleansers is to massage them into your face while it is still dry, that way natural but powerful ingredients can effectively cleanse and nourish your pours without the dilution of water. It also gives you a few blissful minutes to breathe in the delightful aroma of the cleanser. Both products are smooth, gel-like liquids, so I like to sprinkle in their Tea Tree Leaf Facial Exfoliant once per week to keep my skin soft. After washing and patting my face dry, I hydrate with the Parsley Seed Anti-Oxidant Eye Serum for a finishing glow.


I prefer a natural look to my makeup routine. I apply a basic drug store Revlon ColorStay Eyeliner, but like to get more fancy with my Diorshow Mascara. As someone who was not blessed with long lashes, I find that Dior really helps me fake it. On days that I need to cover a blemish or two I use Make Up Forever Ultra HD Foundation in their darkest shade. However, I am so excited to start using my new Fenty Beauty Match Stix Matte Skinstick in Espresso. It’s so much easier than liquid foundation. For my lips you can usually find me wearing a clear chap-stick or a bright pop of color to mix things up.


I keep things very simple with my body. I have sensitive dry skin, and in the past I’ve used common soaps in the shower like Dial or Dove. However, after doing some research on more natural body cleansers I discovered Oleavine Therapeutic Soap. The tea tree and mint combination gives your skin a wonderful tingly feeling while soothing you with aromatherapy-grade essential oils in a hot shower. It always takes me to my happy place. To moisturize I rely on a combination of organic coconut oil and Curel Ultra Healing Lotion. I find that both keep me ash-free day-long.


I have a super short haircut, which means the key to a good hair day for me is a happy scalp – because everyone can see it! I wash and moisturize once per week with Shea Moisture shampoos and conditioners. I love having a variety of their scents on rotation so that I don’t get bored. I find all their shampoos and conditioners keep my scalp moisturized and flake free. Between washing's, I like to apply Carol’s Daughter Mimosa Hair Honey in the mornings. The leave-in conditioner really does smell like fresh oranges every time you use it.

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